SHOPPING CENTRES AND SELECTED ASPECTS OF SHOPPING BEHAVIOUR (BRNO, THE CZECH REPUBLIC)

Josef KUNC, Petr TONEV, Zdenek SZCZYRBA, Bohumil FRANTÁL

ABSTRACT: The economic and social changes in the Czech Republic after 1990 have reflected themselves also in the shopping habits of its inhabitants. Cultural habits have already changed profoundly with several generations. New shopping centres are far from being used solely for shopping as their character urges and motivates customers towards entertainment and spending leisure time. Thus, a whole-day visit to a shopping centre involving shopping for goods as well as consuming other services, such as visiting restaurants and entertainment facilities, is no exception. The Czech population has rapidly become accustomed to this shopping model, generating new shopping centres and retail parks even in smaller municipalities. It is the aim of this article to introduce and discuss selected results of our investigation into the shopping behaviour of the visitors to the shopping centres at the edge of Brno within the context of the recent development of shopping centres and retailing in the Czech Republic.

Keywords: Shopping centres and their development, shopping habits, commuting to retail shops, Brno agglomeration, the Czech Republic.

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