Geographia Technica, Vol 14, Special Issue 2019, pp. 148-155
THE ROLE OF LOCAL COMMUNITY AND ACADEMIC INSTITUTION TO EMPOWER THE SMALL ENTERPRISES IN THE URBAN AREA OF JAKARTA (INDONESIA)
Johannes Hamonangan SIREGAR, Teddy Mohamad DARAJAT (South Tangerang, Indonesia)
ABSTRACT: The small and medium enterprises sector is important for economic and social development of a country. Indonesia government supported this sector in financial facility but many of enterprises are still difficult to develop their business even in urban area. Jakarta is the most populous city in Indonesia and as the economic and political capital of the country; it has attracted many people doing business such as small enterprises. Social activities and community involvement provides opportunities to develop self-knowledge and awareness of different strategies for the people doing business. The academic institution that provides basic knowledge of business can train them effectively using resources. The purpose of this study was to consider the role of local community and academic institution participation to empower the small enterprises in the urban area of Jakarta. The object of this study was to explore the potential creative product and social media of small business when develop from local community. The methodology of this study used qualitative data from interviews and observations, also supported by quantitative data from questionnaires. Based on the analysis of the activity awareness, usage and source of awareness of doing business, this study evaluates the limitation of small enterprises in the urban area of Jakarta, due to the problem of business knowledge in product and marketing activity. The results of this study conclude that the role of local community to develop SMEs can be used to inspire people to get involved in community for creative collaboration with academic institution.
Keywords: Creative Product, Small Medium Enterprises, Local Community, Urban Area.
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